Instagram is one of the most popular social networking sites today. Many brands and businesses found that they can leverage the volume of users that the site is known for. Social media has the potential to jumpstart business credibility and add social proof for those starting as well.

But some find that building the following takes time, so they resort to buying followers instead. There have been various myths and tricks surrounding this seemingly shady dealing, but these misconceptions can be easily dispelled:

Myth: Buying Followers Doesn’t Work

Many believe that buying Instagram followers is a waste of time because you’ll only receive fake accounts. Fake followers won’t interact and give you engagement, but it’s not true that these followers won’t help you gain more even if they won’t engage with you. You can buy Instagram followers whether you're a new business or an existing user to help boost your following.

In fact, if you compare two celebrity accounts, many will choose to follow the one with 52,200 followers instead of the one with only 20 followers. You can ask yourself the same if you observe an account with minimal following.

While buying followers also helps you gain social proof, many believe it’s detrimental because they’ll eventually be deleted. There have been purges of fake followers because of the sudden drop of followers in celebrity accounts. But quality providers of Instagram accounts know how to avoid this and are knowledgeable about maintaining your following number.

Myth: Nobody Buys Fake Followers If You Have More Organic Ones

If you’re among the many followers of one or multiple Instagrammers, you might assume that they’re all thriving through organic Instagram growth. But in truth, it’s more likely for them to have a significant audience base. Your favorite Instagrammers will have up to 20% of paid followers. They’re likely to have bought Instagram followers from a third party.

While this could be surprising, many of those who want to build a brand or business will buy followers to gain traction. It could hurt the company if the technical teams can spot fakes or bots following your account.

Myth: It’s Illegal To Buy Instagram Followers

Buying followers being illegal is a complete myth and doesn’t violate any of the terms and rules of popular major social networks. Be that as it is many, they have clear policies against it because it can potentially endanger the business. There’s still a possibility of getting banned since investors won’t put their confidence in a platform that allows fake followers. It can affect the social media company’s shares if they’re proven to allow the phenomenon.

Nowadays, social media networks are becoming a popular place for marketing with brands that have purchased followers. Small businesses to large companies are taking steps to market their accounts. But keep in mind, getting banned can still be avoided if you’re getting high-quality followers from a reputable source. Note that taking this route is still risky, and it’ll hurt your brand if you’re caught.

Myth: Purchased Followers Don’t Add Value

Many also argue that if there’s no engagement, they won’t add any more value to your account other than add to the number of followers. But it’s also proven that once users are able to see how many followers you have, real Instagram followers are more likely to follow suit and believe that you or your business have something to offer. It’s more likely that you can grow followers organically countered the fake ones.

If you decide to buy Instagram followers, you need to watch out for providers who are only after your money. After being added to your account, some followers don’t last and immediately unfollow. While it’s not as rampant as it used to be, it’s still worth it to be aware that not every provider can give you quality followers. Read reviews by other Instagrammers to get opinions before placing your order for followers.

Myth: Fake Followers Are Just Made-Up Accounts

It’s common knowledge that the Instagram followers for sale today are either inactive accounts or bots. Providers have found ways to make them seem natural, and those who are legitimate sources can temporarily make them undetectable for a while.

Some paid followers will be automated, and others will be genuine accounts. The latter are created by users fulfilling sponsorship requests, buying products and services, and having little reason to interact with other accounts.

Conclusion

Buying Instagram followers isn’t detrimental today if you’re sourcing your followers from reputable companies. While many would find it not to their liking, one has to admit that it doesn’t have to affect your personal belief about a brand. A good business providing value with quality products and services is always worth following, even if it needed an audience boost.