It's probably safe to say that nearly everyone in America loves coffee. Whether it's drinking a few cups every morning, participating in coffee culture, staying in cafes, or even just wearing a shirt that says, "dangerous before coffee," coffee permeates our collective culture. That's one reason why branded coffee mugs are ideal for promotions and marketing at any business. Small businesses, in particular, can benefit greatly from branded coffee mugs promoting their company. Here are five reasons to use branded coffee mugs for your next marketing initiative.

Brand Awareness

Whether you're a nascent business or have been around the block a few times, creating brand awareness is crucial to any business's success. The beauty of custom coffee mugs is how they can become your company's path and create some of the best brand awareness you've ever experienced. Coffee mugs are exciting, they're versatile, they're useful, and people love them. There's even coffee cup collectors out there. Everything from images of your favorite movie to literary quotes can Adorn a coffee mug. That's the beauty of it. It's like a blank canvas on which you can write any message you desire that can drive customer engagement.

To get the most out of increasing brand awareness with these coffee mugs, you'll want to make sure that your brand is prominently displayed somewhere. This could be in the lower left hand corner, on the top of the mug, or on the opposite side of the image. The opportunities are endless and limited only to your imagination. By leveraging your coffee mug customization appropriately, you can get people interested in your brand, spread the word, and make a little bit of profit on the side.

Creativity

Selling branded coffee mugs can also allow your business to show off its creative side. Custom coffee mugs allow you to do just that. It can be fun to create something unique and individualistic for each coffee mug while also maintaining the consistency of your branding. Coffee mugs are also the ideal way to get your message across in a creative manner. Imagine you want to get your brand logo out there. You can do it by simply placing your logo and contact information on a cup.

You could also do it by putting that same information surrounded by some type of art or graphic. Then you can get creative with it in all sorts of ways. You can make it collectible, unique, and cool. Customers can see it and have more variety to choose from. When they purchase cups from you, they'll engage with your brand a little bit more and probably tell their friends. In this manner, you create an engagement cycle that is beneficial for everyone.

High ROI

Measuring the success of any marketing campaign can be tough. You want to make sure that you're not spending too much money on something that isn't worthwhile. That's at least a basic version of it. So, selling branded coffee mugs can be a good marketing opportunity simply because they can offer ROI. Customization companies offer bulk discounts for companies looking to buy a lot of mugs at once, which then enables the company to sell them at a better margin individually.

There's also the giveaway aspect of it that can help drive more foot traffic to your business. That alone is worth the cost of admission. Ultimately, you want to plan out your marketing campaign carefully so you can maximize the return on investment, whether you're running a small Cafe or other business that might just dabble in selling mugs.

Engagement Opportunities

If you're looking for engagement opportunities and the chance to build a rapport with your customer base, you can't beat using coffee as a focal point. Drinking coffee is a relatively Universal experience these days. People love it. It's part of culture. So engaging with others over such a ubiquitous beverage makes sense. By giving your customer something to talk about, collect, or engage with at your organization, you can create the goodwill you need to make them become repeat customers and help you succeed.

Ideal Gifts

Coffee mugs are a great gift for customers, clients, employees and staff because they are practical and customizable. Coffee mugs can be branded with your logo or slogan to create a unique and memorable gift for just about anyone. It doesn't hurt that they are an affordable way to show appreciation for someone's business or service.

If you're still on the fence about whether or not a mug makes a great gift for someone, consider that 83% of Americans drink coffee every day. Giving them a mug, especially when with a custom logo on it, can make their day just a little bit better right from the start.