Imagine sitting on a beach, sipping lemonade without any worries about life and its complexities. This may be a simple moment, but it’s one of the best things most of us can imagine.

The most remarkable inventions indeed have a similar goal – they want human life to become straightforward. Simplicity creates the ultimate level of comfort, often without getting the recognition it deserves.

This same concept is also true in business. A 2015 Harvard Business Review survey found that 69% of consumers recommend a brand because they had enjoyed a simple, straight-forward experience. In an already complex life, we all need companies that offer more straightforward solutions. However, in our own businesses we often overcomplicate matters by looking to complex, flashy ideas.

In case you still need convincing, here are 7 top examples of brands that have found success and gained a strong reputation by providing simple solutions.

1.       Amazon

Open the app, choose your favourite product and hit the buy option. This company became an e-commerce giant through a simple solution for buying products which means customers can buy just about anything from the comfort of their own homes.

Furthermore, Amazon’s app is simple, user-friendly, and provides a worthwhile experience. Thus, Amazon is one of the best examples of how a brand can be extremely successful by providing simple solutions. This e-commerce company paved the way for other brands to launch similar online stores. Nevertheless, Amazon will always be the pioneer and remains the biggest e-commerce platform in the world.

2.       Uber

With a request, ride and pay model, Uber became an integral part of our daily commute. This brand simplified the hassle of finding a taxi, explaining your final destination to the driver, and paying for the ride. Uber cleverly introduced  a cashless payment option to minimize cash issues. Further, with GPS in every Uber vehicle and easy location tracking through the app, the passenger experience became super simple.

Notably, Uber has a well-defined value proposition in the market. Who thought creating a network of transport vehicles could still be relevant in today’s world? Indeed, Uber did, and the results speak for themselves.

3.       Netflix

Watching engaging content became a matter of a few clicks with OTT platforms, and Netflix was and is the industry standard. Netflix is known for a seamless user experience with top-notch content across every genre.

Users can browse, pause and watch their favourite content whenever they want. Indeed, Netflix is a prime example of offering users a simple solution characterized by convenience and flexibility. What’s more, Netflix doesn’t impose commitments or commercials, so all you have to do is sit back and enjoy.

4.       LessAccounting

Not everyone loves bookkeeping and accounting. Most of us dread spending time calculating our business or personal budget.  LessAccounting is a brand that aims at easing your financial accounting needs. This company simplifies balance sheets, invoices and has a number of accounting features.

Moreover, LessAccounting shows how merging all account requirements of businesses, freelancers and individuals on a single platform can be simple and effective. This simple service solution is another example of making our essential tasks easier and less stressful.

5.       Teacrate

Moving house is one of the most stressful things in life, especially when our possessions are damaged during packing or in transit. UK brand Teacrate provides a simple solution for this common issue. This company supplies crates of various sizes that consumers can order according to their requirements.

To keep things as simple as possible, the company allows their clients to rent the crates – so they can use them when they need them, but don’t need to worry about storing bulky crates afterwards.

6.       Spotify

Brands that provide simple solutions or services have one thing in common. They are clear about their value proposition. In Spotify’s case, the value is crystal-clear.

Spotify provides you with music of all genres whenever you want it. You don’t need to download or buy albums anymore - a Spotify account is your go-to solution. Today, Spotify is one of the most common apps on any smartphone because it has made things simple and convenient for consumers.

7.       Uniqlo

Uniqlo is a clothing brand with the philosophy ‘Made for All’, which inspires confidence in its clients. This brand’s solution is to provide unique and simple clothes that wearers adore, feel comfortable, and look fabulous.

Uniqlo has a definite brand promise that aims at high-quality clothing. Furthermore, this company leverages digital media to promote its presence. Their comprehensive inventory makes clothes shopping a simple task for consumers.

Endnotes

All these brands have clear goals and a well-defined target audience. They give simple solutions in an overcomplicated world. Consumers can instantly understand the value of such simple brands. In a world with lots of opportunities, simple solutions can help a brand grow exponentially. After all, it’s all about making the lives of consumers less stressful and more manageable.