German manufacturers stand amongst the most accoladed in the automotive industry, and for extremely good reason. Whether BMW, Audi or Mercedes-Benz, German cars are recognisable presences on UK roads, with a reputation to boot. They are often seen as the perfect ‘executive’ vehicle, and the optimal choice for business travel or company cars. But why is this the case, and why might you choose German makes for your own business’ company cars?

Build Quality

Firstly, it is important to recognise the strong reputation that German manufacturers have managed to build over decades upon decades of operation. German engineering is world-renowned, and has been since the early days of Benz and BMW.

Today, this reputation remains, and for good reason. Precision engineering and pristine manufacture make every German vehicle to hit the market a reliable purchase. This reliability, naturally, carries through into the second-hand market – where buyers will happily snap up used Mercedes in the knowledge that their condition will be sound.

But what does this mean for businesses? In essence, it means a fleet of company cars guaranteed to perform at their peak for the duration of their ownership, or of the lease agreement to which they are bound. Well-engineered vehicles such as these minimise both delays to travel and costs of maintenance.

Comfort and Luxury

German vehicles also boast truly luxurious interior designs, being amongst the first to perfect ‘executive’ design with leather seats and trims – optimised for comfortable driving. The comfort and luxury afforded by the interior is not only practical for employees driving regularly or over long distances, though. It also has a marked impact in other ways – chiefly, the making of impressions. German-manufactured executive vehicles have a pedigree all of their own, which other executive-level staff may or may not already recognise.

But the quality of interior finish in any German-made car is also impressive on its own merits. All this to say: employees will make better first impressions on potential clients and partners alike, for driving a car with a comfortable and luxurious interior.

Long-Term Benefits

The making of positive impressions on clients and collaborators is a long-term benefit of sorts, illustrating that the use of German-made executive vehicles for your business’ company cars could be a gift that keeps on giving. There is another, more essential way in which the likes of Mercedes and BMW can continue to give, back though – one that is financial in nature.

Cars made by German manufacturers, on account of their build quality and reputation, often retain their value for much longer than cars by other manufacturers – or, at least, they depreciate at a slower rate. This means that, if your business bought the cars outright, it could stand to recoup more of its money when it comes time for an upgrade.