In a world that changes almost overnight, the information that was current last month may be out of date and no longer accurate within weeks of its dissemination. Because information stays active and available to anyone that wants to read it for years after it is published, how can consumers know what data or articles to trust and which they should avoid?

The problem is compounded when a secondary article is written that includes statistics or information from the out-of-date article – it can quickly be confusing as to who to trust. When you have information for your business that you want to get out to consumers, you want them to trust you and your brand name. That is why you need to be careful about the marketing data you use. Here are three ways you can build trustworthy content for your brand.

1. Consistency

If you are going to develop a blog or vlog to represent your brand, but consistent. Although you may have good intentions at the moment you create the blog, if you don’t have several weeks’ worth of ideas to continue the marketing pages, you may fail to deliver for a week or two. Sadly, time flies and there are many things to occupy your day, so when you forget to send out a weekly post, consumers may believe you are fickle or distrust your word – and that can harm your brand. This is especially true if you are trying to managing millennial's concept of your company.

2. Originality

You may be in a hurry one week, so you quickly write a piece of information that you saw someone else use in your industry. Sure, you changed the ideas, but if it is a commonly used topic and consumers have seen the information several times during that week, they are more than likely to skip your post and not read it at all. To keep your brand marketing and content information original and fresh, don’t use topics you see others using repeatedly. Come up with something unique on the content topics you know consumers found popular in the past couple of weeks.

3. Media

Building brand confidence is about getting consumers to trust you. One of the easiest ways to do that is to engage with them on social media. Don’t just send a reply that says, ‘Thanks.’ Instead, engage in a conversation that lets the consumer know you are real, and you care about what each of them thinks about your brand.

Eyal Gutentag stresses that millennials communicate with social media instead of face to face, so this is a great way to find out how your consumers feel about your product. If the information the individual has is wrong, let them know as gently as possible by using current facts and figures. Remember, thousands of people could be reading every post you make.

Part of your brand may be your logo, but there is much more to it in this modern, information-filled world. With the spread of digital information in the blink of an eye, your company is about what you believe, how you act, and who you are. Get your customers to trust your brand by consistently offering original information and communicating through social media.