Cloud based ecommerce solutions business ChannelAdvisor has launched a digital marketing platform designed to handle feed and bid management on advertising channels such as Google product list ads.

The product works across digital channels including affiliate marketing and social media. It was created in part as a response to the launch of Google Shopping two years ago.

ChannelAdvisor chief operating officer David Spitz said: “To stay ahead, retailers need precise and real-time linkage between their products, campaigns, tracking, and optimisation across more channels than ever.”

The business said its new offering “maximises profits while minimising spend” and covers Google Product Listing Ads, comparison shopping engines, Inventory-Driven Search, product-level reporting and other elements.