The advertisement industry is constantly evolving, and several companies are adopting strategies to keep up. However, the pandemic’s impact has accelerated the digital evolution, with almost 50% of UK small businesses looking to upgrade their digital skills.

With the current volatile environment, it can be challenging to know where to focus your arsenal. Here are four of the most talked-about digital marketing trends to make you a frontrunner in 2021.

• The future is 5G

The fifth-generation mobile network and global remote standards offer a much faster and powerful connection than its predecessors. 5G provides a seamless connection between everyone and anything, including machines, devices, and objects.

This advanced network will promote more innovative digital marketing projects and create new opportunities. Additionally, it will enhance IoT cellular and mobile connectivity in various sectors, including transport, farming, manufacturing, and smart cities. If you’re looking to leverage your 5G strength, consider;

• Embracing the chance to build more seamless encounters with your clients
• Searching for approaches to create a further commitment between your brand and buyers
• Developing a plan to gather more information to fuel advertising efforts

• Alternative social platforms will dominate

Alternative social media platforms like Tiktok, Whatsapp, and Facebook messenger, together with Quora and Reddit's emerging popularity, are currently challenging the big three – Facebook, Twitter, and Instagram for dominance.

The growing number of active social media users means that the new platforms represent a new mine waiting to be explored by the early adopters. Social media statistics suggest that TikTok users will exceed 50 million by 2021, and Messenger and WhatsApp have more monthly users than Twitter and Instagram.

• Mobile SEO

Mobile SEO uses search engine optimisation strategies to make websites display and work efficiently on mobile devices. It’s another means of offering website users what they want, and this is precisely what Google, the biggest search engine platform, has as a main priority.

While mobile optimisation shouldn't seem like a new trend for 2021 since it's been present for some time, the steady growth in the digital evolution has made it more relevant than ever. Even though mobile pages have proven vital for business success, many new organisations continue to treat them as an afterthought.

With many consumers taking their buying online, it will be helpful to find a digital marketing agency to streamline your online marketing efforts, including mobile responsiveness, UX initiatives for page speed, among others. These factors are vital for enhancing your online visibility and increasing sales.

• Live streams and influencer content domination

Staying at home and social distancing have affected the number of events held in person as many people couldn’t attend them. Nobody wanted to risk the virus by socialising with friends and loved ones.

However, this prompted an increase in people turning to live streams, whether a live feed from their favourite celebrity, an online workshop, or a branded live video feed.

Statistics suggest that Facebook live viewing shot up by 50%, while Instagram recorded a 70% increase during the lockdown. The odds suggest these numbers can only increase in 2021. Using influencer live feeds can build trust and create those connections consumers look out for.