A tiny proportion of shoppers are prepared to make clothing purchases on their mobile phones, a new study reveals.

A study of 1,027 shoppers found that just three had made their most recent clothing purchase on a mobile phone.

It also shows that 97 per cent of online shoppers, including those using mobile devices such as tablets and laptops, prefer to buy at home or at work, with just one per cent having made a purchase via in-store wi-fi.

The research by Fits.me shows that although mobile devices are a growing source of traffic to retail websites, few consumers make clothing purchases on small screens.

In other findings from the study, 31 per cent said price was still the biggest driver compared with just six per cent who said the option to click & collect was most important.

A further 31 per cent admitted to buying multiple sizes online to ensure the right fit.

Heikki Haldre, co-founder of Fits.me, said: “This survey gives the transactional statistics published in other reports some much-needed context about the shoppers that are driving those figures.

“A massive majority of people, 85 per cent, didn’t even use a mobile device for their last purchase and that number is even higher for older age-groups.”