Luxury fashion brand Temperley is offering a 20 per cent discount sale with 50 per cent of profits going to flood victims.

The sale lasts one week and is featured online and at the brand's flagship store in Mayfair.

A native of Somerset, designer and founder Alice Temperley says she is dedicated to helping those who have been hit by the flood.

Communities in Somerset and other parts of the West Country have been under water for six weeks.

“My 98-year-old grandfather has been displaced, along with so many of our family friends,” she said.

“I want to use the international exposure of our show at London Fashion Week this weekend to get everyone talking about what is happening on our very doorstep.”