Even if you have the best product in the world, a customer could choose an alternative product if its packaging is more attractive and enticing. So, you need to give your product packaging just as much thought as you give the product itself.

Here are some creative ways to design your product packaging so that you can gain the attention of potential customers.

Use a Pattern That Perfectly Fits Your Product

Of course, you’ll want your logo and any other relevant branding on the packaging of your product, but that still leaves lots of blank-surface that you can do more with.

One easy but effective idea is to use patterns. The right pattern and colors can make your product stand out and grab customers’ attention.

Just make sure you choose a pattern and colors that perfectly fit your brand. For instance, you could go with red, white, and blue stripes if you’re selling a product that is proud to be American or a Japanese pattern if you’re selling kimonos.

Try a Lesser-used Material

You should consider the material of the packaging, too. You don’t only have the choice of cardboard, paper, or plastic.

If you run an eco-friendly company, the material you use for your packaging becomes even more important.

You could opt for something like hemp. When you go with more robust and textured packaging, the package can automatically become more noticeable.

Add Custom Printed Patches

If you do choose a lesser-used material, you may want to add some further design elements to give it more color and a unique identity. Using custom printed patches is ideal.

They can be sewn onto a variety of fabric surfaces and you can come up with whatever design you want.

Durable, machine washable patches are available in a wide variety of thread colors too, so you’re sure to be able to come up with a customized design that perfectly suits the rest of your branding. Your customers could even reuse the patches by sewing them onto clothing or luggage.

Come Up with a Playful Design

If your product is aiming for the luxury market, you’ll have to be careful about going down the playful design route, but in most other cases, a playful design can work wonders for attracting possible customers’ attention.

You could include a cartoon character on the product packaging or add a funny or interesting slogan. You could even go down the naughty route, depending on what you’re selling.

When you have fun with your design, you make potential customers smile. And as everyone who’s worked in sales knows, getting customers to smile will often lead to them making purchases.

Be Bold or Simple in Your Design

The key to effective product packaging design is to find the right design for your specific product. That means sometimes it’s best to go bold and other times it’s best to go with a simple design.

Not only should your choice of bold or simple design be based on the product you’re selling. It should also be based on the results of market research. You should look at the designs your competitors are using and consider how your product will look next to them on the shelf or on the screen.

Tell a Story

One modern design approach that works well in getting possible customers’ attention is the use of a story.

If you’re able to tell a story within your packaging, you will pique customers’ interest. For example, you could print the story of how you came up with the idea for your product onto your packaging. Alternatively, if you, say, sell cookies, you could add a short paragraph to the packaging to tell people where the word cookie originated.