As a business there are a lot of benefits to giving to others. You don't have to be particularly knowledgeable about charities, but volunteering and charitable giving has a lot of benefits, and if you do enough research you’re going to find the right place to give your effort to. It’s good for the soul, it’s good for business and it’s very good for the person or organization you plan to support.

You can do the bare minimum in donating a small amount of your annual profit to your chosen charity, but if you want to do better than that, you need to figure out what giving will mean for you. Corporate giving is great, but it benefits you and your staff just as much as the people you support.

So, whether you choose to put money behind the chance to donate water pumps abroad, or you choose to support a local charity, there are things that you can do to support a new charity - you just have to know why you’re doing it. So, with this in mind, here are five reasons your business should support a charity.

1. You’ll always attract the best talent. When you are on a hiring drive, you are going to aim to bring on the best of the best to work your business properly. It’s not just about salary anymore, and anyone in the hiring industry will know that. You need to offer good benefits, good values, an exciting work culture and you have to show others that you have the social responsibility factor down pat. When you give to a charity, you are giving to others and your top talent will help you to keep that going.
2. You get some great publicity. It’s nice to give to charity, but it’s going to help you to get some wonderful publicity at the same time. Altruism is wonderful, but you are running a business here so getting something back is important. Make sure that you publicize your giving so that others know who you support and why.
3. The tax deductions make it worth it. Another advantage of charitable giving is that your business will enjoy tax deductions as a result. There’s nothing better than dropping your tax rate and getting money back from the government, and charity is one of the things that you can do that gets your money back from your taxes paid.
4. You’ll increase your networking opportunities. When you choose a charity to support, you will be able to build strong professional relationships. You’ll also be able to get to know new businesses who may involve themselves in your business as a result. Charitable work gives you a way of connecting with others!
5. You’ll generate a lot of positivity around your brand. The more you support different charities, the more positivity you’ll have surrounding your brand. It’s a great way to improve your marketing efforts and it’s going to put a spotlight on your brand like nothing else out there.