Getting more attention on social media is easier than you might think, as long as you go about it in the right way.

Here are five straightforward ways to get more views, shares, and likes for your social media content.

1. Assess the Social Media Platforms You Use

If you think the best way of getting attention on social media is to get onto as many social media channels as possible, you need to think again.

Quality over quantity is the key. So, analyse your social media platforms to discover which channels are the most active and receive the most engagement.

If any social media channels are not bringing you enough attention, it is best to drop them and put all of your energy into those platforms that are.

For instance, if you use social media to promote a brand that has a young target audience, you may fare much better on TikTok than you would on Facebook.

And if your brand and posts are all about visual content, which is one of the best types of content for attracting and engaging people, then make sure you are on platforms that are well-known for their visual content, such as Pinterest and Instagram.

So, look at the type of content you post, who your target audience is, and how different social media channels compare to streamline your use of social media and ensure you target the right people in order to gain more attention and traction.

2. Use Attention-Grabbing Images That Fit Your Brand, e.g. Glitch Art

Using images in your social media posts is one of the most effective and straightforward ways of getting more attention.

People engage more with visual content. But when you are on platforms in which visual content is high, you still need to ensure that your imagery grabs people’s attention.

So, consider using imagery that fits your brand and really stands out. For instance, you could add a glitch effect on images or use a vintage filter to make them look retro. The main thing is not to overdo it and take into account the whole picture of the profile so that each new photo added looks natural and fitting.

3. Consider the Wording You Use in Post Titles

Social media users are drawn to images and headlines, so put a lot of thought into the titles of your posts. It can make the difference between someone viewing, liking, and sharing your content and not doing that.

Yes, your titles should tell people what your post is about, but to grab people’s attention, try a new angle or make an interesting point.

For instance, you could use a question instead of a statement, such as writing “Did You Know Retro Games Are Back in Fashion?” rather than writing “Retro Games Are Back in Fashion.”

Also, get to know the differences between the leading social media platforms so that you can craft appropriate headlines for the channels you are using.

4. Develop Great Video Content

We mentioned how important strong images are in social media content for grabbing people’s attention. Well, videos can help your content to stand out and grab people’s attention even more.

It has been proven time and time again that videos work for increasing engagement on social media platforms. Indeed, some studies show that videos hold people’s attention five times more than still images do.

Quite simply, video content is the most important content you can post on any social media channel, so make sure you learn how to create engaging videos. You can then dramatically improve the attention your social media posts get.

5. Use Hashtags Wisely

While hashtags are mostly associated with Twitter, it is important that you add them to all social media sites that use them.

By using appropriate hashtags, you can gain new followers, create new connections, and open yourself up to new contacts.

It is a good idea to research what the top hashtags are for your industry and see which hashtags are trending on your social media platforms each day to stay relevant and ensure you increase the attention your content receives.