Every customer has some ideas and expectations from a bar before they even visit it for a drink. When delivering excellent and quality customer service, bar owners need to look at both their drinks and service.

This is a responsibility that lies at the shoulders of all employees, managers, and bar owners. They need to make sure that every single customer has what they need and is treated professionally.

Excellent customer experience matters, and with it, bar owners can leave a positive impression, retain their customers, and even keep them for a longer time in the bar. This, in turn, contributes to the boosting of sales.

Imagine a situation where customers come into your bar, take a single drink then leave. This would translate to reduced sales, something that could lead to losses.

Bar owners need to implement strategies that can help keep their customers longer. Some of these strategies include;

Use of Technology

Technology has changed business operations across the globe. The hospitality industry has not been left behind in this. With growing competition every day, bar owners need to embrace innovative solutions to streamline their operations and improve customer service.

To start with, customers do not want to visit a bar where they are forced to spend a significant amount of time between placing an order and having the order delivered to their table. Bar owners can limit this time through the use of Untappd for business.

Untappd for business offers bar owners a digital tool that they can use to create QR code, print, and digital menus that they can share with their customers easily. This is even made better by their (Untappd for business) database that has over 3,000,000 beers.

With this, your customers will appreciate the quality of service in your bar, and in turn spend more time and money whenever they visit.

Personalization and the Rewarding of Loyal Customers

Personalization is one way of changing a customer’s experience from a good one to an exceptional one.

If you have frequent customers, you need to try and persuade them to spend more time in your bar. One way of doing this is by rewarding them with extras and drinks for free.

You can also personalize their experiences especially if you notice that they are having a special occasion. For instance, a frequent customer might be having a birthday party in your bar.

Even though they might spend some time in the bar, you need to find ways of making them stay for even longer.

You can do this by giving them free beers with a written note to wish them a happy birthday. This will make them feel appreciated and is going to persuade them to stay for longer and spend more in your bar. In turn, you will be boosting your sales.

Offering Modern Amenities

Different customers will appreciate different amenities offered to them by bar owners. However, there are some amenities that every customer is likely going to appreciate. For instance, every person needs access to the internet wherever they are. 

Making sure that your customers have access to a WiFi network for free is going to make them stay longer in your bar. You also need to make sure that your WiFi network is stable at all times.

You can also think of other things such as providing water dispenser stations in the bar to ensure that your customers have access to clean, drinking water for free. This is important to those customers who take a lot of water when drinking alcohol. These amenities will play a vital role in keeping your customers at your bar longer.

Gamification

The use of games at your bar is one way of improving, motivating, and influencing the loyalty and time your customers spend in your bar. To start with, games boost customer engagement by the way your customers learn, compete, master, and socialize. 

You can use different strategies to encourage your customers to participate in the different games you have in your bar. For instance, you can award winners with free drinks or even offer them discounts after winning.

The secret to this is making sure that you have games that your customers are likely going to like. Since they cannot play without a drink, you will find that they are spending more time playing while at the same time ordering more drinks.

This helps in ensuring that they spend more time, and in turn, money in your bar.

Conclusion

Finally, you need to ensure that your bar is clean at all times. This is not only important for your staff, but also for your customers and the perception they will have after visiting your bar.

Spending more time in your bar means that customers are spending more money, something that is essential for the growth of the business.