If you run a business, your website is a major part of pretty much everything you do - it’s your virtual storefront, your actual store, your best way of marketing and getting your message across, and it can help make you seem more legitimate and trustworthy too.

So of course, it makes sense that you’d want to improve it every chance you get and make it better than ever so it can attract more customers and help you make more sales. With that in mind, let’s take a look at how to make your website better so you can start implementing these useful ideas right away. 

Optimize For Mobile Devices

If you haven’t done it already, optimizing your website for mobile devices like smartphones and tablets is massively important and, although in the past it was optional, today it’s essential, and it needs to be at the top of your to-do list. 

You’ll need to make sure your website is responsive, which means it automatically adjusts to fit the screen size of whatever devices are being used (and still look good as it does). That’s going to make the user experience a more positive one and keep people on your site for longer - and it can even positively impact your search engine rankings, so it’s definitely something you’ll need to do sooner rather than later. 

Integrate Your Social Media Feeds

Connecting your social media feeds to your website is a brilliant way to keep your content up-to-date and to ensure people follow you on social media - if they see it’s there on your website, it’s easy for them to find it and follow you, boosting your numbers. Plus, if everything's embedded on your website, visitors can see exactly what you’re doing on Instagram, Facebook, TikTok, and so on, and they don’t even have to leave your site, which is a definite bonus in terms of your SEO. 

It’s not always easy to work out how to make this happen, but there are some handy guides online about how to add social feeds to Wix, for example, that you can take step by step to ensure you set everything up in a way that’s going to benefit you and your customers. 

Focus On SEO

Search engine optimization, which you’ll probably know more commonly as SEO, helps your website rank a lot higher when it comes to search engine results, and the higher it ranks, the more visible it is, and the more visible it is, the more visitors you’ll get and the more trustworthy you’ll be, so it’s a wise move no matter how you look at it. 

You’ll want to focus on both on-page SEO (which involves keyword optimization, meta tags, and internal linking) and off-page SEO (which is about backlinks from other - reputable - sites), but you’ll also need to make sure you have quality content, fast load times, and, as we’ve said above, it all needs to be compatible with any kind of mobile device someone might be using. Do all of that and you’ll find that you get a lot more visitors - if your products and services are good too, you’ll sell them as a result.