Hosting a corporate event is a brilliant way to make a name for yourself and your company in your field of expertise and to place yourself as a notable competitor in the marketplace.

These events aren’t just a bit of fun. They build brand awareness. They can help drive sales. All in all, they can signficantly boost your profits. So it’s a good idea to set one up! At the same time, you’re going to want to keep costs as low as possible so you’re not forking out a fortune.

Here are a few tips to bear in mind when organising your event to minimalise costs at the same time as making the event a success!

Invest in the Basics

Of course, you’re going to want to keep costs low. But you don’t want to put your event at risk of failure. You need to make sure that you do invest in the basics that will keep things ticking over and make a real show to remember (for all positive reasons). So, choose a good venue.

Hire experienced staff for roles such as serving drinks or welcoming guests. Opt for the best event technology to keep presentations and sound systems going. The basics are what the event relies on, so make sure they’re up to scratch.

Opt for Prosecco Instead of Champagne

Most corporate and professional events offer beverages for those attending. Champagne, of course, really sets a bar of sophistication. At the same time, it’s extremely costly. The truth is, the vast majority of people don’t actually have a clue about the difference between different wines.

If they see something fizzy in a champagne flute, they’ll often associate it with the same suave sophistication and sense of celebration as they do champagne. So, try prosecco for your event instead. It’s lightly coloured, it has a crisp taste and it’s fizzy, but comes with a significantly lower price tag attached.

Make Use of Social Media

Advertising and marketing are key to creating a fuss about your event. At the end of the day, you want your event to be the talk of the town.

This will help to increase brand exposure for your company and build potential customers’ trust in your brand. If they see influential people attending your event and associating with your company, they’re more likely to think your products and services are worth investing in.

But at the same time, advertising, marketing and raising awareness can get pretty expensive pretty quickly. This is where social media can come into play. Social media can actually be a completely free form of advertising and marketing.

If you get people talking and posting about your event online, word will quickly spread and all eyes will be turned towards your brand. A good idea is to invite some social media influencers along. They post most of their lives on their profile and your event will be included. It’ll essentially be broadcast to endless numbers of followers. Try to get a hashtag going.

Follow the above advice and your next corporate event should go swimmingly without breaking the bank!