If you like to hold on to your budget as tight as possible, and haven’t explored PPC yet, then it is time to get into it. You can speak to a PPC agency who can give you the deeper details, but here are some of the top benefits of PPC and why it should be an investment that you make for your business.
Almost everything you do in business will be to achieve your business goals, and PPC falls firmly into that category. The idea of marketing is to raise awareness, see more sales, or see an increase in newsletter signups.
Whatever the business goal is that you have set, PPC is one of the ways that you can reach it.
PPC can support all areas of the user journey along the sales funnel. From granular to overarching goals, PPC is a must.
Trackable and Measurable
Setting goals is great, but ensuring they are measurable and trackable is essential in business. Using a combination of Google Analytics and Google Ads, you can set goals and see if you’re reaching them.
But perhaps more importantly, you will be able to see where users are having issues and why.
No matter what metric or stat you are looking for, you can find it in the dashboard. And, if you work with a PPC agency, you can ask them to show you.
Businesses need to move with the times, but one area that is never too late is PPC. You can have your business running ads in no time at all. SEO is a long-term investment, but that should go along with PPC efforts.
You are never limited to the customers you already have; you can experiment with a wider audience.
If you are running the campaign yourself, you will need to get familiar with all of the functions so that your budget doesn’t run away with you. Once all of those parameters are understood, you have deep control over the entire campaign.
Starting small is the best option while you work out the flexibility that you need and what, as well as consider experimentation with your keywords.
Where you see negative results, you can stop the campaign and redistribute the budget to where positive results are.
With most other marketing campaigns, you don’t have the immediate ability to change things when needed, and if you need to, you can pause ads with a single click.
Imagine you have committed to a run of adverts in a magazine that your ideal audience should read, the adverts are tanking, but you have already signed a contract for a few months for them to run. You can’t do anything about it.
When using PPC, you aren't beholden to running contracts if you see an ad not doing well. With no contracted media cycle, you can make smart decisions faster.
Be sure to use Google Ads remarketing tools and keep visitors engaged - no matter how they landed on your website in the first place.