There are many reasons you might be looking for a new website for your business. It could be that you are starting up a new company and need something from scratch, or it could be that your business has evolved and you are looking to update it.

No matter the reason, there are a few fundamental things you need to consider when it comes to a new website to ensure it does its job well. After all, your website is essentially the storefront to your business so you need to ensure it captivates and engages visitors, that the web design fulfills their needs and is easy to use and navigate. Here we have put together some top things to think about when it comes to getting a new website.

Consider how the user will navigate it

When it comes to creating a website, you need to consider how the user will navigate it. Think about what pages they will click on and the journey they will take. You need to have the most important information on the home page and ensure that it is easy to find your way through the different sections.

Make sure it is optimised for SEO

SEO is one of the most important elements of a website and it is what helps it get seen on search engines and discovered by new users. Try to implement SEO right from the off so you have the best chance of ranking. This includes ensuring the website is fast, that your images aren’t too big and you have the right metadata. There are many elements to SEO and it can be worth getting an external company to help you ensure it is all done correctly if you don’t feel confident doing it yourself. Keep in mind to get your images compressed for better website performance. There are a lot of free images for your business that can be a great use for your designs.

Have a budget in mind

When it comes to website design, you need to think about the budget. Websites can be very expensive but also very reasonable depending on what you are after. If you are looking for a website with lots of features and that is very bespoke, this will be more pricey, but if you are just after a standard site that can use a theme then it will be a lot more affordable. The choice is up to you and how much you want to spend. 

Think about how well it will age

A website is a big investment for your business so you don’t have to make one only to have to get a new one in a few months. Ensure it is optimised for longevity so it will stand the test of time and be able to grow as your business does. This way you are getting the most for your money and also making it less confusing for your customers.

These are just a few things you need to consider when you are getting a new website built. You want something that is made to last and that users will find simple to use. What are some top tips you have for building a new website? Let us know in the comments below!