Managing partner at Haines WattsView Author Profile
Understanding marketing is the key to business success. So much can be achieved from a really good marketing campaign, all you have to do is truly understand the tactics you're using and how they are going to benefit your business.
Too many small businesses don't take the advantage of picking out the right marketing methods. Of course, for a startup sometimes marketing is not counted in the initial investment budget, so social media marketing is the only thing that they can do.
If you are lucky enough to have the money to do good marketing campaigns, there are some that are going to stand out from others.
Knowing which marketing methods are going to work well together and which ones might be pointless for your business. So, if you keep on reading we'll show you some marketing hacks you might not have thought about today.
Use YouTube Advertising
YouTube advertising is the best that it has ever been. There is such a powerful impact that comes from YouTube advertising. People can't skip the adverts for a certain amount of seconds, so you have around five seconds to make an impact before the user decides to skip it.
Brands such as r6digital videography can help to create that killer video for you that's going to make an impact in the time you have to make it an impact.
Always make sure you focus on bright colors and things that are going to stand out to the consumer. Tropical themed videos, for example, have far more reach than someone talking in an office.
You have to make it fun and appealing if you want people to follow the advert for longer than a few seconds. Sometimes this advert can then be used on the TV, it depends how big your marketing budget is.
YouTube advertising is still not as expensive, and often you'll find a lot of interest come towards your business after advertising on a huge platform such as YouTube.
Use Face To Face Events
Face to face marketing events are far easier to do and far cheaper. All you need to do is pay for a stall position in one of the events and set up an exciting stand. There are exhibition businesses who specialize in doing this for businesses.
You then need to have a good charisma and be easy to talk to. The easier you are, the easier it's going to be to secure leads. Customers want someone who is fun to talk to, it keeps the conversation flowing and makes it more personal and memorable.
More Visual Advertising
Visual marketing is so strong, which is why we think you should also focus on billboard marketing. There are low level billboards that you can pay per week to have a poster painted on.
Or, if you're looking at the likes of the famous times square billboards, you're talking big bucks. This would definitely be something to work towards in the future. Big brands usually dominate big bright billboards like that.
Three Marketing Hacks You'll Never Forget