News of Topshop’s plan to open a flagship US store on Fifth Avenue in New York is indicative of a wider demand for British brands, say analysts.

Topshop, owned by British retail magnate Philip Green, will open a 40,000 sq ft outlet in an art deco building opposite the Rockefeller Centre in prime Manhattan.

Mr Green is reported to be spending around £30 million fitting out the store, and has plans for further launches in other parts of the US, such as San Diego and Washington, this year.

“The opening of a flagship store for Topshop in New York highlights the trend towards increasing demand for British brands overseas,” says Daren Fitzgerald, commercial director, digital solutions provider Tryzens.

“This is spurred by a mature UK ecommerce market relative to the US. What’s more, affordable travel and mass internet penetration have made the idea of a purely local brand relatively rare, particularly in retail.”