Victoria Beckham’s fashion and beauty label has broken through the £100m sales mark, fuelled by strong demand for its best-selling eyeliner and a resurgence in appetite for the designer’s signature tailored styles.

Accounts for Victoria Beckham Holdings Ltd show revenues rose 27% to £112.7m in 2024, marking the fourth consecutive year of growth for the business she launched in 2008. Sales were boosted across both its fashion lines and beauty division, which spans makeup, skincare and fragrance.

Among the standout performers was the Satin Kajal Liner, a £32 eyeliner that the company said is sold once every 30 seconds worldwide. In fashion, bold-coloured crepe gowns and midi-length dresses inspired by Beckham herself proved strong sellers.

The brand now has a presence in 230 stores across 50 countries, including Harrods and Selfridges in the UK, alongside direct-to-consumer sales online.

However, despite the growth, operating losses widened to £1.6m in 2024, up from £215,000 the previous year. The company has yet to record an operating profit since its creation, although EBITDA edged higher to £2.2m, suggesting underlying performance has improved.

Sybille Darricarrere Lunel, the former Dior executive appointed chief executive last month, described 2024 as a “pivotal year” for the business. She said: “Despite a challenging market environment, we saw strong consumer demand, underpinned by strategic investment and rightsizing to position the business for long-term, profitable growth.”

The luxury retail sector has been buffeted by weakening consumer demand and higher costs in major markets including China. Rivals such as Burberry and Mulberry have both launched turnaround plans to counter a slump in spending on designer goods. Against that backdrop, Beckham’s brand has carved out momentum in the high-end beauty segment, which has proved more resilient.

The company will also receive a further profile boost later this year when Netflix releases a docu-series charting Beckham’s journey from pop stardom to fashion entrepreneur.