Finding people to fill your job vacancies should be easy, right? After all, people everywhere are looking for employment. Well, not necessarily. You might post your available position online and get very few applicants contacting you. In some cases, you might even get nobody applying for your position at all.
Why can this be the case? Well, there are a number of reasons for no or very few applicants, and these can include the following.
#1: People aren't finding your job postings online
While you could post your job vacancies offline, in today's age, it makes better sense to post them online when looking to hire new talent. You can have a hiring page on your website, for example, and you can post on the various job classified sites that are available to you too.
Easy, right? Well, yes, but that's assuming people can connect with your job postings. If you don't use the right keywords, your job ads might not show up on Google's search pages, and if you post your vacancies on sites your potential hires are unlikely to use, you won't get the right people applying to you.
So, check out these tips on how to optimize your job postings for search engines to ensure your ads are searchable online. And then consider the job classified sites that your potential candidates will be scrolling through, and use these above those other sites that don't befit your business.
#2: Your business has a bad reputation
Would you want to work for a business with a bad reputation? We are assuming not, and neither will the people that you are trying to attract to your business.
There are all kinds of reasons why your business might have a bad reputation. It could be because your past employees have left bad reviews about your company on sites such as Glassdoor. Or your business might have a reputation for unethical behaviour, perhaps because of the people you have aligned yourself with, or because you haven't made the effort to go green.
Your priority should be to improve your reputation, way before you consider hiring people to work for you, as you will save your business from possible extinction if you do. So, be kind to your employees, as this will reduce the risk of bad reviews being posted.
Check review sites, and if you spot any fake reviews from disgruntled past employees, do what you can to remove them. Some reviews can be removed from Glassdoor, for example, so check out the link to learn more.
And then take steps to become a business people can trust. Work with more reputable suppliers if you need to, and do more to care for the environment in your business. By taking such steps, bad word won't be written about you, and hires won't be put off your company because of a negative brand image,
There could be other reasons why people don't apply to your job vacancy, of course. A low salary and a lack of employee perks are two other reasons why people might not apply to work with you.
So, consider all of the reasons why people might not be applying, above and beyond our suggestions, and then take the necessary steps to attract more people to your business.