Product Sampling has evolved over the past few years and has been introduced into many marketing strategies. But product sampling is so much more than hoping a customer will purchase your product later or subscribe to your service.

Product marketing is a very effective way to reach a new market, create authentic content and increase the conversations about your business.

It's time you learned what a product sampling agency can do for you and your products!

Encourage Positive Reviews:

People who receive the sample want to do something for your brand in return, like providing a positive review! This doesn’t mean every review will be good and positive, but it will solidify your brand and product's image.

Achieve Authentic Social Content:

By now, you know socials are a considerable part of your brand's growth, so gaining as much content as possible is vital. When your product gets sampled in the streets or at events, it makes excellent social content.

Product Development:

This is a priority if you want to produce high-quality products; developing your products is essential. Sampling your products can make this even easier, as you can get real-time feedback before your products hit the shelf.

The Halo Effect:

Having your products sampled comes with many benefits; however, sometimes numbers speak louder than words:

More than 60% of people purchase the products they sampled.

Over 95% of people purchase more than one product after sampling.

Around 50% of people who sampled a product had it become one of their weekly staples.

50% of people also followed the brand on socials.

Boost Sales:

By now, it’s known that when someone samples the product, it makes them want to buy it; however, the reason is that it’s wired into our psychology.

If you get given a tiny bit of food with a particular taste, like chocolate, it will make you crave chocolate. And if someone has just tasted your chocolate, they’re more likely to purchase the product.

In conclusion, sampling your products is very beneficial at each stage of your journey. It will increase product reviews, create content for socials, help with product development, and boost your sales. By understanding the above, you can expect to see growth and elevate your brand's products and social presence.