Some of the top digital trends for 2024 are continuations from this year. The self-sustaining wheels of certain industries are turning, leaning more and more into tech and modernisation of legacy business models. Here are a few, from digital content marketing to app monetisation.

eCommerce and Online Retail

The boom of eCommerce and online shopping has been nothing short of impressive. As wondrous as it already was, the pandemic boosted sales in a way no one could have predicted.

In just three months, certain online platforms reported 10 years' worth of growth. As a dropshipping or production business, you may have sold out. With growth slowing a little, however, secure storage and inventory management systems will help with stock control.

Improved Content Marketing

Content is king right now, and the more you can generate (with or without AI), the wider an audience you can reach. Standard content productions such as podcasts are enjoying a steady growth with general interest subjects such as true crime, all the way to niche topics covered by streamers such as Joe Rogan.

Yet there also remains a public thirst for short-form content driven by the ever-growing demands of social media users across social sites such as TikTok.

Top DigitalTrends for 2024 Will Include AI

We have seen massive growth in the AI sector this year thanks to the very public introduction of generative AI from OpenAI. Content creators and experienced marketers alike have had this year to learn and understand how it works, with amazing results that drive 2024 predictions:

• The AI market is expected to grow by around 37% per year up to 2030. 
• 50% of manual tasks are predicted to be powered by AI systems by 2025.
• Around 60% of workers will be using AI to assist with their daily tasks.

More and more businesses are already shifting toward making AI an integral part of expansion, marketing, and process automation, with a plan toward integrating the manual and digital.

Aggressive Monetisation of Apps

Like AI and social media, developing custom apps has become a standard part of business because of the potentially huge reach. No longer is a transaction complete when a customer leaves your store or website. You can go home with them with access to a consumer base 24/7. Apps can also be monetised in various ways as a supplement to user attention rates. Good user rates also open up the chances of increased revenue from targeted personal ad campaigns.

Enhanced UX via Personalisation

If you are going to expose customers to aggressive use of new technologies such as AI, monetisation and ads throughout eCommerce and online retail, you must also make them feel better. Personalisation is nothing new, yet it is being added to more and more user experiences across the board. Sites like Amazon store data to make the shopping experience more pleasurable and unique to a customer each time. This has been shown to increase loyalty.

Summary

eCommerce and online retail are among the top digital trends for 2024 that your business can benefit from. Of course, AI is predicted to have a bumper year following the amazing success of 2023. And customers will come to expect improved personalised experiences via web services.