There are lots of great reasons to consider hosting a corporate event to promote your business. It may be that you’d like to launch a new product or service, share success with your clients, or thank some of the people that have got you to where you are now.
An event can raise your profile. You may be inviting others from the industry as an opportunity to network. Whatever the reason for your event, be clear in your aims so that you can confidently achieve the goals that you set out for. Ensuring your guests are also clear on the reason for the event is also something that is essential.
Here are a few important things to consider and do when hosting an event.
Planning The Event
The first thing that you will need for your event is a venue. Your company may already have a space that you can use. Consider ease of access and parking.
If you are using company premises, consider whether you’re happy opening up your place of work to the scrutiny of outsiders. If you plan on using an external venue, be sure and plan ahead as venues often book up several months in advance.
Get quotes from venues and from event suppliers. Shop around and use a cheaper offer elsewhere to negotiate the price down on your preferred venue. Remember, the venue that you select will reflect on your business so make sure it is a good one with great facilities.
Once your venue is booked, send out invitations. If you can do, send out a proper invitation rather than an email. This will look much better and will set the tone for the event.
Budget For All Eventualities
Always assume that you are going to overspend. The list of expenses might include venue hire, entertainment, multimedia equipment hire, wine and also event insurance. However, if there is a problem with your wine at the last minute, you’ll have to rush out and buy more. It is always worth budgeting a contingency.
Welcome Your Guests
As your gues start to arrive for the event, be sure that you welcome them. As they arrive, let them know what they can expect from the event and where everything is. If you have sent out invites to specific people, note down who has attended so that you can follow this up with marketing at a later date.
Remember that you are there to sell something. If it is not a product or service that you are launching, it is the concept behind your business. Hosting talks is a great way of letting clients see your face. Keep speeches short and to the point.
Intersperse these with multimedia presentations to help set the tone. Make sure that any videos that you use a professionally made and carry the message that you want to put over. Use humour where needed and utilize spectacle in the videos to ensure they are entertaining.