In the twenty first century, everyone is online. Walk down the street, step onto a bus, or venture to a cafe, and nearly everyone will have their eyes stuck to their smartphone screens. This virtual world is ripe for the picking for startups across the globe.

It really can make or break the success of your venture. Take a look at how you can use social media for your advantage.

Communication

The millennials of today rarely pick up the phone to make a call and even texting is seen as old hat nowadays. Instead, they venture onto Facebook, Twitter, and Instagram to chat with pals. However, they also use social media platforms to get in touch with those companies that they are thinking of buying from.

It doesn’t matter whether you sell custom tee shirts for teenagers or whether you import ball bearings from Taiwan, your social media feeds will soon fill up with potential customer queries and questions.

Make sure you are present online to answer these promptly. The world of social media is in the public sphere, so you cannot afford to let these queries linger. It shows poor levels of customer service.

When you communicate with your customer base, make sure that you use a less stuffy and formal tone. Instead, be chatty, human, and friendly. This more relatable element to your company voice means less of a hard sell and more of a humanistic approach to business communication. This will pay off as you see your orders rise.

Global Reach

As a new venture, the chances are that you are eager to gain a worldwide following. By utilizing social media, you can enjoy a free platform to market your wares.

If you are part of the visual and creative industries, opt for Instagram as your main platform of choice. Here, you can show off your wares and services using your photography and advertising skills.

Alongside Twitter, you can harness the power of the hashtag, and see your post appear in thousands more potential followers timelines.

To enhance your number of Instagram followers, consider the joy of Instagram bots. These bot followers aren’t real per se, but they can make your brand look incredibly popular and encourage more real-life followers. Post your content, make it shareable, and you could enhance your global reach.

Directing Traffic

By putting the link to your website across your social media channels and vice versa, you are creating a more interlinked online presence for your brand and your business. This means that when you use analyze your traffic, you will find those posts and hashtags that direct the most traffic to your website from Twitter and Instagram.

Analyzing the behavior of your target market can inform the content that you post in the future. A more nuanced and focused digital marketing campaign involving your social media platforms can create greater hits and more orders.

Social media isn’t just for personal use - businesses can get in on the action! Follow this guide and utilize your social media platforms in the most effective way.