You know it’s true: your company needs a fantastically working website, complete with appropriate SEO if you really want to gain traction and be competitive.

So, how do you make your website for you? This comprehensive and simple guide will help you decide what things you need to change about your current website to help you leap ahead of your competition.  

Invest in the right website platform for your small business

Not all website platforms are going to be created to benefit your company. Some website platforms are better suited for e-commerce, while others may be fantastic for SaaS companies. There is a common misconception that all website platforms are basically the same, but there is simply no one-size-fits-all platform, and if you think there is, you may not have done your research.

Check out this article if you are looking to see which of the best website platforms might be the ideal option for your company. 

Be smart about content marketing

Everyone on the entire planet has heard about how content marketing is the only way to advertise in 2020. Is that totally true though? Maybe, but only when your content marketing is valuable, unique, and offers real value. Valuable content marketing should improve your SEO and Google rankings, but you need to understand that simply throwing a blog out there every week is not good enough.

How many blogs do you read a week? Two? Maybe three or four? Try to remember that people have limited time in their day to find what they are looking for. Every single blog you write, and every newsletter you send out needs to have either new information or a valuable snippet about your business or industry. Sure, don’t give everything away for free, but give enough advice or information that readers will continue coming back to your website. 

Hire professionals to improve your website

If you’re completely in the dark about web design, and not sure where to for technical support, consider hiring professionals to help you, so you can spend time building the product of your entrepreneurial business.

If you’re a well-established business, don’t automatically think you can’t benefit from a website overall. Check out these Supple reviews to see if they would be a good fit for your SEO needs or managing your web presence. Instead of spreading yourself thinner, hire professionals that know what they are doing so you’re able to spend more time at what you are good at. Professionals will also be able to help you learn how to develop a successful saas sales strategy.

Have a call to action

Finally, and perhaps the most important thing you should take away from this guide is to include a call to action. Make it easy for the visiting customer to know where to purchase your product, how to sign up for the SaaS you are offering, or who to contact for more information.

Without a call to action, you are dead in the water. This should go without saying, but you’d be surprised at the number of homemade websites that completely lack a CTA. Without this, you have no customers. Don’t provide a fantastic website that doesn’t have a way for a customer to at least contact you to purchase your product.