Finding ways to market your content effectively is not an easy task. But when you are a small business that is looking for a viable growth strategy there are so many different approaches that you could take. The fact of the matter is that it is not a one-size-fits-all approach.

Many people continue to look for the magic bullet, which gives them easy access to the right customers right away. But there are options that you can try, just as long as you have an inherent understanding of your business and your customer base.

SMS Marketing

Sending text messages might seem a little bit old hat but there are many bulk SMS campaigns that are very successful and you might want to consider using text messages to market. When you send the message out to a customer it can almost permeate through the noise of constant social media campaigns or email marketing. It's also very helpful for you to gain the attention of those that don't necessarily use the internet all of the time. This could be people beyond retirement age or some people that are just looking to detoxify from social media.

Google AdWords

Online marketing is such a diverse beast that it can be an incredibly competitive channel. But Google AdWords has been around for a long time which has made it an authority figure of sorts in terms of paid advertising. While it is a paid channel it is one of the best approaches if you are making the most of on-page SEO. It can be a very expensive ad campaign to run, but it is something that can help you to make the most of your output. And perhaps, more tellingly, it can get you almost immediate results.

Google My Business

When we are trying to market our business across many channels we may very well not take advantage of our local customer base. If you have people looking for a specific local contractor, getting yourself on Google My Business can make you stand out among your competitors. It's also quite straightforward to rank your GMB listing. Optimising your profile and getting a proper amount of reviews can easily boost your profile, getting that all-important local custom.

Coupon Sites

When you offer a product, you want to provide some sort of value to the customer. The great thing about coupon sites is that they have a massive audience. It's also the perfect way to gather more local custom because websites like Groupon will show offers specific to a single place.

Once you start to offer these one-time deals you can get mass exposure, increase your brand awareness, but it's also possible to get repeat custom just as long as you provide a great service. One of the big problems in offering a deal is that you may get an influx of customers that you aren’t able to handle.

These are simple approaches but they can easily build up your customer base quickly. There are so many other approaches out there that marketing your business doesn't have to be a difficult endeavour. But you have to ensure you understand your business and your customers before you start using some of these quickfire marketing methods.