In this digital age, it can be easy to neglect print marketing in favour of digital marketing, especially during quarantine and the developing lockdown measures brought about by COVID-19.

However, while print marketing measures have been on the back burner for the last little while, this will change with new developments in track and trace measures as the situation changes.

To be ready for the next step in the economic recovery, and to make sure your business does as well as possible in this strange new world, here are five advantages of print marketing over digital marketing.

Advertising in print sources reaches a different demographic

While newspapers are often referred to as “legacy institutions”, every printed magazine or newspaper still has a dedicated readership of some size, who read the paper edition keenly.

The key is to find which one is best for you, depending on the demographic your product is aimed at. Besides newspapers, there are also a huge variety of specialist magazines that exist for almost every hobby or interest.

Print readers are likely to be more invested in the magazine and thus more willing to trust the advertisements shown in print than digital readers, who will be offered whatever adverts an algorithm recommends across the sites they visit, and thus be less likely to engage with a specific advert.

Brochures and catalogues can feel more trustworthy for being physical

While it is essential these days to make your brochures or catalogues available as PDFs, there is something very comforting and reassuring about holding a physical catalogue. It also stays around longer and is more likely to be looked at again than a PDF that is downloaded once and then forgotten on the cloud somewhere.

A chance to give a strong impression of your brand

If you want to show your product stands out and that you are a company devoted to excellence, then a well-made brochure can really prove this. Everything from the binding to the layout to the feel of the paper can shape the customer’s view of your product before they read a word.

To give them the best impression why not consider premium touches such as print embellishment? By spending a little extra you can transform the customer or client experience of learning about your products from a dry PDF read into a pleasant experience.

Increased cost-effectiveness

While special touches such as print embellishment and full colour booklets can seem prohibitively expensive, machines and services offered by specialists such as Duplo International can lower these costs substantially and deliver you glossy, effective, and pleasing brochures and booklets for your marketing, at a competitive price.

The secret to good print marketing is available by finding the best experts for you online.

Views often do not equate to clicks

In a digital age suffused with marketing and advertisements, it is hard to know which online advertisements will be effective, and even then, it is hard to be sure that prospective customers will remember what they have been marketed when there is so much competition for attention online.

Against this backdrop, a real, physical piece of marketing, made with care, integrating cost-saving technology and providing the premium experience, can cut through the noise like nothing else.