What does it take to become successful in business? Some people say hard work and having a decent capital to start with. Others will tell you luck or connections to help you get started.

But it has become easier for many businesses to succeed if they create a powerful online presence. The digital age allows businesses to reach huge audiences. Companies have started taking advantage of that to grow.

Law firms started doing it too, many using search engine optimization strategies to succeed and grow beyond expectations. Here’s how. 

Massive reach

The internet  connected the world and expanded the scope of availability like nothing else ever has. It was possible for a company to reach consumers on different continents, and it was a huge game changer for everyone.

Law firms also started capitalizing on that and used SEO strategies to advertise their services to as many people as possible through websites and social media channels. This helped them generate leads like no other strategy before, because the internet is where people go to find something.

If a person wants an insurance lawyer, you can rest assured they’ll open Google and type ‘insurance lawyer’ in their area. This is how the game is played now, and attorneys who started taking advantage of that are seeing impressive growth. 

Increased targeted traffic

Law firms that optimize their website and content see exponentially increased traffic. A lot of people simply started finding them much easier. When they implement SEO strategies, they start ranking higher in search engine results.

And as your ranking increases, more people find you and you start getting the traffic you need to constantly generate leads. The thing about search engine optimization, though, isn’t just the fact that it increases traffic, but it also improves its quality. 

You can reach a lot of people online through several means, but without SEO, those are going to be random clicks on your website. You can’t afford that, because when it comes to traffic, it’s about quality not quantity.

You want the people who visit your page to take action and reach out, and if you target the right people, that is exactly what happens. And it’s SEO that allows you to target specific audiences that might indeed turn into clients. 

Long-term growth 

Perhaps the main reason why SEO is driving law firms’ growth is the fact that it’s a long term plan. In the past, before digital marketing and search engines, people used TV spots and billboards to advertise their services or products.

Sure, they had their reach back then –– though not nearly as powerful as digital means –– but the biggest problem with traditional means isn’t the amount of audience reach. It’s the fact that they are short term –– people forget about TV spots and billboards.

As the article at https://www.lawfirmseo.com explains, through SEO, you ensure that you have a constant presence on the internet, where people spend hours every day, and you guarantee that your firm will be there whenever people start looking. This helps you attain that long term growth your firm needs. 

Better user experience

When SEO is properly implemented, lawyers can give their audience a decent user experience that raises the probability of them coming back to deal with your firm again, or at least SEO will help to leave a good impression.

Factors including site speed and domain name contribute to the quality of user experience, which is a very important factor that Google takes into consideration when it comes to search engine ranking.

When users have a good time on your website without being bothered by anything, they will come back or reach out to you for your services.

But for that to happen, you need to implement SEO strategies in terms of giving them fast loading pages, decent domain name, easy navigation, and any other factors that contribute to making the visitor feel at ease while getting to know your services. 

Credibility

One of the biggest reasons why the legal profession is extremely competitive and one where it’s hard to stand out is because it relies on credibility and building a good reputation. This is why all successful law firms have established a name for themselves and utilized SEO to grow and gain clients’ trust.

When an average person opens Google and looks something up, they instinctively trust top results on the first page. In fact, studies show that over 80 percent of people don’t even go beyond the first page in a search result!

This goes to show just how crucial SEO strategies are, because they are basically how you can stand out and rank higher. 

When you start becoming visible among the top results, you will have established your brand as credible and trustworthy. The more you optimize your content and utilize different SEO strategies successfully, the more people will trust your firm and become leads. 

Leveraging social media

Believe it or not, search engine optimization isn’t just about your website and online search engine results. It also has to do with optimizing your social media content, and that one is crucial for any law firm hoping to expand.

While some people use Google to search for the things they want, everybody uses Facebook and Instagram on a daily basis. So, you need to have a powerful presence there as well.

Studies show that most people spend hours of their daily lives on platforms like Facebook, Twitter, and LinkedIn, and if you can provide them with content that is interesting and engaging, you’ll get a lot of leads.

Plenty of businesses rely solely on social platforms nowadays to reach people, and while that isn’t an option for attorneys, you should still try to leverage social media. 

At the end of the day, it’s about getting leads and making money, and you can rest assured that all successful law firms are leveraging search engine optimization. It’s not an option anymore, really, but a necessity.

If you want your law practice to expand and have long-term growth, you need to invest in SEO and the massive reach it gets you.