Researching the most actional SEO tricks and tactics is one of the first steps of starting a blog or setting up a business website that you should never overlook.

As you work on your SEO, you will build more knowledge and learn more, such as how to incorporate email marketing into your SEO, for example.

When you’re starting out, you will find an infinite amount of articles online about SEO, but what tricks should you stay away from?

There are some techniques that are just out of date, but some are considered by Google to be ‘spammy’, and they will penalize you. Avoid these tricks and any SEO agencies who claim they work. Instead, learn SEO best practices for 2021.

Buying Backlinks

There is an ongoing debate about buying backlinks. Lately, there has been a rise in websites that offer a lot of backlinks that you can use for your blog or website. For most of the sites, however, there is no real way to verify how many of these backlinks will actually be related to your audience. 

This is a bad investment, and if Google catches you buying backlinks, this can cause your website to be be-indexed from search engines. 

It’s much better to use more legitimate ways to get trustworthy, quality backlinks. 

Keyword Stuffing

Keyword stuffing is one of the signs of bad SEO, and is a great example of how it can be bad to do too much of anything. Keyword ranking is a vital part of SEO, but this doesn’t mean that you should load in as many keywords as you can. 

If your get caught keyword stuffing, Google will penalize you. All that time spent building up your rankings can be wasted. 

To avoid this, create content that contains useful, relevant information. Insert your keywords in a natural way. Keywords matter, but it matters much more to have quality content that makes sense. 

Plagiarized Or Irrelevant Content

One of the big things that new website owners need to know is how common it can be to struggle to come up with ideas for content.

There will be times when you feel like you have written about everything and there’s nothing new for you to cover. If you’re struggling with ideas, you might be tempted to lift content from other websites. You should never do this. 

Plagiarizing content is of course unethical, but it is also something that Google will punish you for if it catches you doing it. 

Another important thing to stay away from is posting content that isn’t actually relevant to your niche. If your business is based on engineering, for example, there’s no point in writing blog content about parenting. 

As soon as you start creating website content, you should be aiming to give the user a positive experience. This will benefit both you and the reader. To the reader, quality content is important as it provides them with what they’re looking for, and you get an improvement in your site’s metrics.