No matter the size of your business - you can’t prosper if you don’t have a strong customer base. They are an essential component of any company and contribute significantly to your success, growth, and earnings.

However, sometimes it can be hard to get your brand out there or to connect with new customers. 

With that in mind, here are some tips for engaging with your audience, bringing in new customers, and giving the old ones a reason to stick around! 

• Market yourself as a customer-centric business. For example, you should make it clear that you understand that the customer experience matters more than anything else when it comes to a business.

• Give customers a reason to buy your products or services. For example, focus on developing your USP (Unique Selling Point). What does your company provide that your customers cannot get anywhere else? Figure out what makes your products or services unique, and ensure that you market yourself around these traits. This can help you stand out in a crowded market.

• Refine your target audience as much as possible. The more you understand your target demographic, the easier it will be to reach out to them. For example, if you are using social media as a marketing tool, different age groups are more likely to use different platforms more frequently.

• Collaborate with a UK Hubspot partner to trial different forms of marketing designed to bring in new customers from a range of backgrounds. This gives you a chance to develop your marketing strategy through experimentation - as you can see which forms of marketing (campaigns, emails, landing pages) work best for you.

•  Develop a strong relationship with your current customers by maintaining good communication with them. Let them know that you value their custom and input. This means that they are more likely to recommend you to a friend, bringing in new customers through word of mouth.

• Remember that your reputation precedes you. If you receive negative reviews, new customers are going to be turned away from making a purchase. Ensure that you provide customers with the best experience possible - working towards a resolution whenever they experience an issue. Holding yourself accountable means that customers are more likely to trust you.

• Never underestimate the importance of networking in order to get your name out there. For example, you can connect with other local businesses and promote each other by collaborating on similar projects.

• If you are looking to boost your customer base and expand your social media following, host a competition. For example, you can ask people to follow your account and like/share an image for a chance of winning a free product. This will bring you an influx of followers, many of whom will likely stick around even if they don’t win the contest. Often followers can turn into customers who will buy your products.

• Remain active on social media, as this is a great way to bring in a new audience - and means you can build a global customer base as opposed to a local one. This, in turn, increases your earning potential.