Whenever you build a website, one of the things you have to understand is SEO. SEO (Search Engine Optimization) is basically what brings people to your website. It allows search engines like Google to find your website if someone types in keywords related to what your website is about.
For example, if your website is about dogs and your business is a dog care center, and someone were to type into a search engine ‘pet daycare near me’ if you have high SEO your website would show up high on the list.
So the higher your SEO is, the more noticeable your website is and the more people are going to take a look at it. The more people who look at it, the higher the chances of you making a sale.
There are lots of ways to increase SEO, including using keywords and writing high quality content, but one of the best ways is to translate your website into different languages. Here’s why:
What Are The Benefits Of Multilingual SEO Practices?
Well, the more languages you market too with a translation platform, the more people you can reach. If your website’s goal is to reach the most people possible, then multilingual SEO Practices are going to help you reach international audiences.
However, you can’t just run your entire website through Google Translate and call it a day. Instead, you need to have a strategy and put some work in to supercharge your traffic.
Use A URL With A Dedicated Language Indicator
You don’t want to have duplicate content on your website, which having a multilingual website can sometimes spark fears of. Duplicate content can penalize your website on SEO, so the best way to avoid experiencing this is to make your content different. It starts by using a language indicator inside of the URL, where the language of the website is shown in the URL.
For example, an original page might be www.example.com, the French version would be www.example.com/fr/, the German version would be www.example.com/de, and so on. All of the URLs are different, so they don’t trigger any duplicate content flags even though the content might be the same.
You should also try to keep one language per page. While it might be tempting to mix and match languages in order to draw people’s eyes to different parts of your website, you want to ensure that each page of your website has one language and that it sticks to it.
Look At Different Keywords In Different Languages
If you really want to supercharge your SEO traffic, you need to understand the importance of keywords. However, keywords aren’t one size fits all, and different languages have different keywords for the same topic. In order to make sure your multilingual websites are bringing in customers through good SEO, make sure to research keywords for each language you are writing in.
The more keywords you can include in your multilingual website, the better your website will be at bringing in customers! Plus, it can be fun to see all the keywords different countries find important.
More Languages Will Bring In More Traffic If You Do It Right
If you (like every other website owner) are trying to bring as much traffic to your website as possible, then you need to make your website multilingual. As long as you take the time to support each language with an accurate translation and proper keywords, then you will find that you and your website will be reaching a much wider audience and hopefully making more sales!