Unless you’re taking your mother out for dinner, you’re probably choosing to purchase clothing, jewelry, cards, flowers, books, or CDs.

There are plenty of opportunities to sell items during the month of May, and as Mother’s Day approaches, more and more customers need to make a quick buying decision. These promotional ideas can help your users make a purchase. 

Run a Promotion

At this point, shoppers have grown to expect deals to pop up around every holiday, and Mother’s Day is no different. There are two popular ways that you can expect from a Mother’s Day promotion: promo codes and free delivery. For example, retailer Bouqs.co offers amazing flower delivery across the United States at slashed prices throughout the holiday.

One ingenious way to turn window shoppers into buyers is by programming a timed pop-up that appears when a user starts at the screen for around 3-5 minutes. Offer these window shoppers free delivery or 10% off their order if they enter in their email.

Create a Page Dedicated to Mother’s Day

Take a look at the products you have in your shop because most of those items can be repositioned as a Mother’s Day gift, even if they’re not related to the holiday. One of the ways a retailer will repackage a product is by taking something pink, feminine, or related to skincare and place it on a page specifically dedicated to Mother’s Day.

A dedicated page makes things easier for customers who enter the website looking for a gift for their mothers. This can be a brilliant way to convert regular visitors into Mother’s Day shoppers because not everyone who is on your website went there initially to buy for their parent.

Offer Personalization on Products

Personalization is still a mega trend in the fashion world, but you don’t have to just limit your scope to t-shirts and sweaters. Practically anything can be personalized as long as you have a screen printer or an engraver. For example, if you buy your mom a new iPhone, you could engrave their name or a message that reminds your mother how much you love them.

You can promote personalization once your customer adds the item to their cart. You can then program a pop-up to initiate that asks the buyer if they want to add a message to the item for an extra fee. To cut down on costs, only make the most popular items you sell customizable.

Create a Mommy Pinterest Board

During the weeks leading up to Mother’s Day, Pinterest becomes incredibly popular thanks to the vast amount of crafts and recipes on the website. Plenty of American retailers, like J.Crew, create mommy themed Pinterest boards with attractive color schemes that invoke the imagination of anyone watching. J. Crew uses this method to sell their products.

Every single pin on your board should link to an item in your store, so it’s easier for your customers to buy the product. You can also make your brand more visible on Pinterest to get discovered by potential buyers who find inspiration through a visual medium.

Host a Giveaway

While a giveaway doesn’t necessarily increase sales immediately, it will accelerate your email list's growth, which will lead to more website traffic, social media engagement, and, finally, more purchases. Giveaways are easy to promote because everyone likes free stuff, and most giveaways only require the user to put in their email address or share a post.

Hosting a successful giveaway isn’t as easy as it sounds because you’ll need to offer something really unique or valuable to your customers for them to participate. You also need to promote your giveaway as much as possible for the ends to justify the means.