What are the secrets of increasing sales in your organisation? It’s actually not as complicated as you might think. Yes, there is a technical side to today’s digital marketing environment (something that makes it interesting). But making sales still comes down to good old-fashioned human principles. 

In this post, we take a look at some of the radical business strategies you can adopt to increase sales. By correctly applying these tips, you could shorten the time horizon to setting up a successful firm from ten years to five or less. 

Assume The Sale

If you go into a sales negotiation worrying that the other party won’t buy from you, they’ll pick up on those cues. Instead, always walk into a room confident that you’re going to sell. Acting like this sends out a signal that you’re confident about your product and know how to take it forward. Just assume that the sale is already made and you’re thrashing out the details. The opposing party will feel swept along for the ride and will almost inevitably part with their money at the end of the sales process. 

Stand Out From The Crowd

When marketing, always try to do something different from everyone else. According to B2B marketing expert, Alex Croucher, even firms that sell to other companies should look for ways to avoid coming across as generic. The goal should always be to create the impressions that customers can’t get the products or services that you offer anywhere else. 

In standing out, communicate a unique message that speaks to how your audience is feeling. Put yourself in their shoes and see the world how they see it. 

Also, make the delivery of your message compelling. It needs to be actionable. Customers have to have a good first impression of you. 

Be More Visual In Your Approach

You can tell a story by writing it down on paper, but it’s far better to be visual. When you are more visual, you can better show prospects how you solve their problems. 

Even if you’re in a non-visual arena, such as management consultancy, don’t be afraid to bring visuals to the fore. The more you can show people that you understand their dilemmas pictorially, the more likely you are to pick up their business. Knowledge firms that make heavy use of schematics and diagrams in their marketing tend to be more successful than those who rely on text alone. 

Overcome Objections

Before spending their hard-earned cash, people naturally have objections. They want to know that they’re getting real value from your products and services. 

To convince them of this, you’ll want to overcome their objections one by one. Do this in all your marketing materials and sales pitches. Explain to them why your product is so much better than your rivals’ and the reasons for purchasing it. 

Present the facts and, as before, see things from your client’s perspective. Don’t allow anything to get in the way of that. 

So, which of these radical strategies will you use to increase sales?